Why Your Towel Might Be Ruining Your Perfect Shower

The shower was perfect. The water was just the right temperature. The shampoo smelled like a mini spa in the Alps. You even played that relaxing playlist.

And then… you reach for the towel.

It’s rough. It barely dries. It has a strange smell. And suddenly, your whole zen moment… disappears.

The truth is: the towel is the final step of your self-care ritual — and almost no one gives it the attention it deserves.

 

The Problem with “Any Old Towel”

Most towels on the market are:

• Too thick to dry quickly (and start to smell)
• Too rough after just a few washes
• Too synthetic to feel truly nice on the skin

They’re mass-produced, carelessly made, and treated as disposable.

We don’t believe in that.

 

What a Good Towel Should Be

A good towel is: soft without being heavy. It absorbs well without dragging on your skin. It dries fast — and gets better over time. It feels like calm.

That’s what we wanted to create with Momo towels — inspired by the Japanese Wabi-Sabi philosophy.

 

Towels with a Wabi-Sabi Philosophy

Wabi-Sabi celebrates the beauty of simplicity, imperfection, and soulful things.

It’s about finding comfort in the everyday — and realising that the quiet things are often exactly what we need.

Our towels are:

• Minimal and imperfect, to bring visual peace to your bathroom
• Naturally soft, with no tricks or treatments
• Made to age beautifully, getting better with every wash

They don’t shout for attention. But when you use them, you feel the difference.

 

Why Produce in China?

China has a long textile tradition — quality, innovation, and attention to detail.

We chose a partner who shares our values: conscious design, durability, and respect for materials.

Our towels are:

• Woven to dry quickly
• Designed with a discreet hanging loop
• Light, soft, and kind to your skin

 

Not Sure Which Towel to Choose? Here’s a Quick Guide:

• Bath Towel: Ideal for everyday use, dries fast
• Hand Towel: Perfect for the sink or for guests
• Face Towel: For skincare routines or spa moments

Tip: Choose neutral tones for a calmer bathroom — or bold colours if you want to add character to your space.

 

Conclusion: Your Routine Deserves More

You’ve already upgraded your bed. You’ve organised your home the Marie Kondo way. But your towels? They’re still living in 2014.

Towels make a difference. They’re the hug you get after your shower — and we think that hug should be a good one. 🛁